Those clever people at Heinz came up with a beautifully simple idea to boost sales of its ketchup — turning their bottle upside-down!
It’s wonderful! You no longer have to wait for the ketchup to come dribbling down the sides of the bottle — you just point and squirt, and get exactly as much as you want, where you want it. Neat and tidy. Incidentally, they found their sales rose considerably with after introducing their bottles and even found that customers used more!
My problem however, lies with those people who invert the bottle, such that the lid is on the top. OK, yes, every other bottle you’ve ever used all your life has had its lid at the top, but is it really that hard to get used to these new style bottles? Stop putting them the wrong way up!